Revolutions usually start D.I.Y.
Threading together guitar chords, 808 pops, nimble rhymes, haunting melodies, and off-kilter beats, Lund broke boundaries and built his own world by hand completely under-the-radar. The artist’s ability to jump between hip-hop, pop, and alternative incited a quiet movement affirmed by nearly half-a-billion combined streams and views independently. The California-born singer, songwriter, multi-instrumentalist, and producer never stopped building though.
His 2020 debut for Republic Records elevates him out of the shadows and into the spotlight on his own terms.
“I’ve always done everything on my own,” he says. “I never relied on anybody else for the music or the vision. That won’t ever change.”
Growing up about 65 miles away from Los Angeles in Moreno Valley, Lund developed a heightened musical perspective as a little kid. Born to high school-age parents, he lived with his paternal grandparents as mom struggled with drugs and dad faced severe mental health issues. Lund’s grandfather taught him how to play guitar at just six-years-old. At the same time, he listened to everything from Red Hot Chili Peppers, Radiohead, and Coldplay to N.W.A. and Gravediggaz. He played trumpet throughout middle school and even participated in marching band and orchestra. Discovery of Ableton broadened his sonic horizons further. By eleventh grade, he found himself cooking up his own productions and laying down vocals. Working out of his home studio, he architected everything from scratch, crafting the production, instrumentation, and singing.
Juggling a day job and music, he unassumingly uploaded “Broken” online. Slowly but surely, it gained unbelievable traction. Influential YouTube channels such as Astari touted it, and A-list streamer Clicky Crisp incorporated it in a popular Counterstrike montage. With its airy guitar, echo-y trap beat, and cathartic melodies, “Broken” generated a staggering 152.4 million Spotify streams and 54 million YouTube views. The track’s raw approach immediately resonated.
“It’s a breakup song,” he explains. “I dated this girl for four-and-a-half years through high school and out of high school. However, she was messing around with a dude I was friends with since eighth grade. ‘Broken’ explains the aftermath of that.”
Along the way, he dropped two independent projects—Gold and BlkBird—followed by the likes of “Low,” “Heartache” [feat. Foreign Forest],” and “Skin & Bones.” Additionally, he launched his first-ever tour in 2020 with Guardin and GucciHighWaters, selling out venues across North America.
As he prepares more music, Lund makes an impact through each and every song.
“It’s a two-way road,” he leaves off. “When people relate to this shit, I don’t feel so alone. They know someone else is going through it. As much as they may relate, I’m comforted by the fact someone else is going through the same things I am. That’s what music has always been for me. It’s therapy and a release. Life's too short to commit suicide or end it because today's a shitty day. I want to offer hope by doing what I do.”