Whether you call her Coi Leray or simply the Trendsetter, you already know the name.
For over five years, Coi has remained a force within hip-hop with her sharp flow, slick delivery, and catchy hooks. She has contributed to the meteoric rise of women in hip-hop, by consistently bringing songs that live in car stereos, the clubs, and of course TikTok. As Coi enters the next stage in her career with the release of her long-awaited debut album TRENDSETTER—armed with her latest single “Blick Blick” featuring Nicki Minaj—Coi maintains her brand of pure vibes and artistry, mixed with commercial appeal.
The past few years have been a whirlwind for Coi. The Boston-born and New Jersey raised star first cracked the Top 30 of the Billboard Hot 100 at the start of 2021 with her RIAA Certified Platinum hit single “No More Parties,” making her late-night television debut by performing the track on The Tonight Show Starring Jimmy Fallon. And it’s been up ever since. By the Spring of ’21, Coi graced the cover of XXL Magazine as part of their coveted Freshman class, racking up award nominations everywhere—from Favorite Female Hip-Hop Artist at the 2021 American Music Awards to Best Female Hip-Hop Artist and Best New Artist at the 2021 BET Awards.
Lightning struck again toward the close of the last year with the release of “TWINNEM,” the viral hit single heard ‘round the world. “TWINNEM” not only became a fan favorite, but touched all corners of social media, nominated for a TikTok Bop of the Year and even debuting at Number 2 on Billboard’s Top Triller U.S. charts. She followed with the early 2022 release of “Anxiety,” which is already making its impact in a major way. Coi has tapped into multiple parts of the entertainment industry, with her own cooking show “Cooking With Coi Leray” to being the face of Kim Kardashian’s SKIMS “Cozy Collection” campaign. She is setting trends in every way possible, which has culminated in finally dropping her full-length project. Over one billion streams later, Coi Leray is geared for the release of TRENDSETTER.
Despite it feeling like a long time, her debut album is arriving at the perfect time. “I’ve been working on this project for three years,” she explains. “I never really got to drop a debut project to really tell my story and show who I really am as an artist.” TRENDSETTER brings an elevation to Coi Leray that most take a lifetime to figure out. “The music has gotten way better, it sounds better, it’s on a whole different scale from when I first started, but what I appreciate the most is how much more educated I am on the whole process,” she expressed. “I’m glad that I waited. I used to want to rush, but now that I waited, I have an amazing lineup of features and one of the biggest female artists of the world on my track. I’m excited.”
While the project features a handful of Coi’s existing hits (including the aforementioned “TWINNEM,” “Anxiety,” “No More Parties” remix with Lil Durk, and the RIAA Certified Gold “Big Purr (Prrdd)” with Pooh Shiesty), there is much more in store for fans, including the massive “Blick Blick” featuring none other than Nicki Minaj. “’Blick Blick’ is a song that I really, really love,” Coi speaks of the rhythmic hit. “Nicki actually heard it and loved it, so she put a verse on it.” The music video shows the two playing off each other in a way that only two titans can.
Coi’s become a trailblazer for melodic rap, though she really pushes her bars to the limit on songs like “Box and Papers” with Chief Keef and “Mission Impossible” with Lil Tecca. It’s here that we remember the girl with the spitfire flow. “I’m on my rappin’ shit,” she adds. “I get to really express myself in a way that I want to.” Throughout the project, her knack for storytelling is woven into her lyrics, dropping easter eggs for fans who are aware of key moments in her life. “Real ones will know exactly who I’m talking about,” she says with a laugh. There are in love songs, there are out of love songs, and tracks where Coi is venting about personal and professional matters that have all brought her to this moment. A debut project like TRENDSETTER is rare; Coi Leray has curated an experience for her listeners, having penned the bulk of the songs and putting her all into her formal arrival.
With every track and every new venture, Coi has proven her star power—and she’s still just getting warmed up. “I hope the fans really understand what a really versatile artist is and what a real star is,” she says of matter-of-factly. “Don’t put me in a box. You may see me dancing or doing TikToks, but the truth of the matter is, I can do it all.”