5 incredible cities. 5 amazing artists. 6 competitive teams. This is the Rider Challenge.
The Rider Challenge, powered by Ford Fiesta, is a six-week episodic series produced by Live Nation®. In scavenger-style gameplay, passionate music fans are competing against each other to find select items listed on participating artists’ backstage riders. The two-person teams zigzag through unfamiliar cities, collecting mandatory rider items in hopes of being the first team to make it back to the venue and deliver the items to the act before the show. The winning team moves along the Rider Challenge gameplay bracket and onto the next city. The ultimate payoff at the end of the series is a brand-new Ford Fiesta and a 2014 Live Nation Ultimate Access Pass™ for each contestant on the winning team.
Follow along with Kid Cudi‘s team here.