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Kid Cudi and Beck’s Beer Custom Label Design

clock August 4, 2013
Kid Cudi and Beck’s Beer Custom Label Design

As Complex.com reports, Kid Cudi reveals that he worked with Beck’s beer to design a label for the company’s 2013 series. Every year, Beck’s selects a total of six artists to design creative labels for Beck’s beer. Beck’s will display the custom designs on 13.2 million labels.

“I wanted to align myself with a brand and do something cool, and I was working on my music video  at the time and I was like, “Man, I would love to design a beer bottle. That’s cool, I drink it! That’s cool to say,” Cudi says. He shows off the label and also some behind-the-scenes footage in the studio. The custom design includes elements of each of his Man On The Moon series.


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