NBC 4 Tsunami Relief — Fund Drive Airs Wednesday At 7 P.M.
WNBC will present a live one-hour Tsunami Relief Fund Drive on Wednesday, January 5, that will air nationally on NBC’s 14 Owned and Operated Television Stations. Held in conjunction with UNICEF, “NBC 4 Tsunami Relief” will air live and commercial-free at 7 PM/ET & 6PM/CT with a rebroadcast at 7PM/PT. (Stations will have the opportunity for two local cut-ins at 7:25 and 7:53 ET.)
The Fund Drive will broadcast live from WNBC’s Studio 6B in New York City, and will be hosted by the station’s lead anchors Chuck Scarborough and Sue Simmons. They will be joined by Access Hollywood’s Nancy O’Dell, who will host the program from the West Coast. UNICEF Ambassadors Sarah Jessica Parker, Tea Leoni, and Clay Aiken along with UNICEF Supporters including “Will & Grace’s” Debra Messing, will appear live throughout the show to help support the relief efforts.
“As members of the broadcast industry, it is imperative that we do whatever possible to reach out to those in need and provide support,” said Jay Ireland, president of the NBC Universal Television Stations. “It’s important that we put the full weight of the NBC Stations Group behind WNBC’s effort to help provide relief to the people devastated by the South Asia Tsunami.”
Frank Comerford, president and general manager of WNBC added, “This is a disaster of catastrophic proportions that has affected millions of people around the world. We, at WNBC, are proud to spearhead this relief effort.”
The Fund Drive will include the latest information on the countries most affected by this natural disaster including Sri Lanka, Indonesia, India and Thailand, as well as an overall look at the enormity of this tragedy and the potential for disease outbreaks and the effect on the children of South Asia. Carol Bellamy, Executive Director of UNICEF, will appear live from Jakarta to provide the latest update on local relief efforts. In addition, representatives from the various relief agencies such as Doctors Without Borders and the American Red Cross will also brief viewers on their efforts in the devastated countries.
Viewers can call in pledges to a special UNICEF phone line — 1-800-4 UNICEF — which will be manned by representatives of the organization. In addition, phone numbers and contact information for other organizations involved in the relief efforts will be posted throughout the show