Coachella is undoubtedly one of the biggest music festivals of the year. The A-list head to the desert of Indio, CA in their packs, ready to see music legends and fresh talent alike – and, of course, to party.
Republic Records teamed up with sbe this year to present a 2-day event, The Hyde Away party sponsored by Hudson.
+ The Hyde Away Day 1
Day 1, which was presented by Hudson and bareMinerals, featured performances from Republic Records “Class of 2017” stars Post Malone, Hailee Steinfeld, Aminé, and Justine Skye. Other superstar attendees included Marshmello, NAV, Grace Mitchell, Phantoms, and Sophie Simmons.
+ The Hyde Away Day 2
Day 2 was again presented by
Hudson and bareMinerals, with technology and creative partner Intel collaborating on live production. The event featured DJ sets from Republic Records artists Joe Jonas (DNCE), Giorgio Moroder, Phantogram, and KUNGS.
The A-list flocked to the event, including Emma Roberts, Scott Eastwood, Aaron Paul, Ashlee Tisdale, Sofia Carson, Chord Overstreet, Martin Solveig, DAGNY, Bobby Raps, Nina Dobrev, Sean Murray, Danielle Campbell, Gilles Marini, and Sophie Turner.
Both days, presenting sponsor Hudson hosted a VIP Lounge for celebrities, Republic Records talent, and influencers to check out the brand’s exclusive Festival Collection. The collection featured staple festival pieces like vintage inspired cut-off shorts, overalls and distressed jackets that are perfect for cool desert nights. Tapping into festival season’s biggest trend of bandanas and neckerchiefs, Hudson set-up a station for guests to get custom embroidery with Hudson’s favorite phrases like “Unfiltered,” “Ride or Die,” “One Love,” and “Love is Love is Love.”
Additionally, presenting sponsor bareMinerals provided makeup touchups at their Interactive Lip Bar where guests had the opportunity to preview 25 brand new shades of bright, festival-ready colors for lips and invited to MAKE A STATEMENT on the Perfect Pout mirror, along with other best-selling products. Celebrities, musicians, and top influencers were also invited to experience bareMinerals good-for-you, skin-loving products in the exclusive brand VIP gifting lounge.
Thank you to the additional support from Gibson, Charming Charlie, Viva XXXII Tequila, Who What Wear, Blade, BMW, Heineken, Whispering Angel & FUNBOY.
+ Photos from inside Republic Records & sbe’s The Hyde Away