BLAKE LEWIS SIGNS TO REPUBLIC RECORDS, LANDS MICROSOFT IE AD CAMPAIGNFebruary 27, 2013
Singer, songwriter, composer and producer Blake Lewis has signed to Republic Records and released his newest single, “Your Touch.” The track, which is available exclusively through Xbox Music for the first week of its release and will become available via iTunes and all digital retailers beginning March 5, is the first introduction to music from Lewis’ forthcoming third full-length studio album, Portrait of a Chameleon.
“Your Touch,” an intoxicating dose of what Lewis appropriately dubs as “future pop,” currently serves as the soundtrack to Microsoft Internet Explorer’s “Explore Touch” ad campaign. The track rolls from pulsating electronic bass into an utterly unforgettable hook perfect for the dance floor with lyrics that are the perfect audio companion to director Keith Rivers’ vision for the ad, showcasing a more fast, fluid web that’s perfect for touch.
Last year, at Lewis’ suggestion to Rivers, a similarly perfect audio-visual pairing was made when label-mate Alex Clare’s “Too Close” drove the visuals for Microsoft’s “A More Beautiful Web” ad campaign. Backed by this catchy new single, Lewis appears in this new worldwide ad campaign as he demonstrates the touch capabilities of Internet Explorer 10 and Windows 8, showcasing how fast and fluid the web can be.
“Your Touch,” is the first single off of Lewis’ aptly named Portrait of a Chameleon, which he is currently working on. Portrait of a Chameleon will demonstrate Lewis’ eclectic skills as a songwriter and producer with tracks that draw from dance and electronic influences with infectious pop hooks.
This new ad campaign and single for Lewis are indicative of how the artist continues to move towards the future. The singer, songwriter and producer has evolved immensely since he rose to prominence on the sixth season of American Idol with his impressive vocal and beat box abilities, making a name for himself as the first contestant to ever arrange his own performances.
He released his 2007 debut, Audio Day Dream, moving over 350,000 copies in the process, which was followed with Heartbreak on Vinyl in 2009, and he proceeded to tour and perform alongside everyone from pop powerhouses Lady Gaga, Katy Perry, and Wyclef Jean to electronic luminaries BT and The Crystal Method. He was the first former American Idol to reach #1 on both Billboard’s Hot Dance Airplay Chart and Dance/Club play chart, and he’s even taught First Lady Michelle Obama how to beatbox at a luncheon in her honor.
“Your Touch” is available now for free streaming on exploretouch.ie and also available exclusively for the next week through Xbox Music for free download and streaming, and will become available through all digital retailers beginning March 5th.