Rich The Kid
The year was 2017 when Rich The Kid delivered his intoxicating “New Freezer” with Kendrick Lamar. The RIAA double Platinum track was followed by the triple Platinum colossal single “Plug Walk” in 2018. However, by this point, Rich The Kid had merely hit his stride after years of grinding, making records, and breaking other acts like the world famous Migos. Now, Rich The Kid returns with his latest single “That’s Tuff” featuring Quavo and looks toward 2020 with his new partner label, Republic Records.
His story begins in Queens, New York, as Rich found himself enthralled by the New York City street rap scene, particularly the escalating beef between Jay-Z and Nas. At just nine years old, Rich was taken by their slick wordplay. New York may have given him his penchant for lyrics, but Atlanta gave him his swag, as he was bound for the South at 11 and started listening to artists like T.I. and Outkast thanks to his uncle. “I burned a hold in that Love Below CD,” he says. Still, while hip-hop was in his periphery, it wasn’t at the forefront of his mind.
Rich turned to the streets at 15, and while on the run he would hop buses to Montgomery, Alabama to visit his girlfriend at the time. She in turn had some friends who were recording artists and had their own studio back in Atlanta. One night, Rich was at their studio watching them record songs. “I said, ‘I want to try,’” he recalls. Clutching a marble notebook, he scribbled some bars and cut his first song “Sniper.” Rich took to MySpace and the local club scene to double down on getting his song played. He recorded more, networking with club promoters and DJs along the way.
One night, while headed to a DJ Scooter show, a friend played a rough demo in the car from a group called Migos. “I wanna work with them,” Rich told his friend. By the time they hit the club, he learned from local legend DJ RayG that the Migos were in the building. He locked some plans with Quavo to record music. “The next night I went to Quavo’s house. It took me like an hour and a half to get there,” Richremembers. They cut their first track together. “After that I went home, got my stuff, and moved into their house.”
Internet savviness funded their come up, as the money would go right back into their music. “We would head to the club every night and flash like $10,000,” Rich says with a laugh. “Nobody knew that was all the money we had on us.”
Working with Migos and eventually joining the Quality Control roster, Rich felt a burning need to move forward and do his own thing. He cut the song “New Freezer” within two weeks of signing with Interscope Records. Kendrick Lamar hopped on the track shortly thereafter and a star was born. Rich also secured a deal with 300 Entertainment for his own imprint Rich Forever Music, breaking acts like Famous Dex. Rich’s fame was growing as both a star rapper and label entrepreneur.
The World Is Yours debuted in 2018, fueled by the aforementioned “New Freezer” and “Plug Walk.” Titled as a clear nod to Nas, the project showcased how Rich The Kid navigated seamlessly through crafting bangers that not only could live in a club, but also through car radios and AirPods. He followed with The World Is Yours 2, and after untangling himself from his previous label situation, he found a new home at Republic Records. “I have a lot of catching up to do and a lot of music to release,” Rich confidently adds.
The first is the Quavo-assisted “That’s Tuff.” Backed by a melodically trap soundscape from Atlanta staple Dee Money, the track is a much-needed reunion between the two rap veterans. It was just like old times. “I pulled up to Quavo’s crib, rolled a blunt, and did my part,” he says. Next is the energy-packed “Stuck Together” with Lil Baby, followed by more heat featuring the likes of Meek Mill and NBA Young Boy.
It’s a new day and a new year for Rich The Kid, but what remains is his undeniable knack for hits. As he checks into the next phase in his career, there’s nowhere to go but up. “I’m happy,” he declares. “I’m in a good place right now, and it’s only the beginning.”