blueface

Some people knock on the door to success before tiptoeing through. Not Blueface…

Instead of asking for an invitation (or even knocking first), he boldly stomped right into the game like he would over a beat. Upon arrival, he took a seat at the table of hip-hop’s hottest heavyweights in 2019 with a style as idiosyncratic as his wiry tattooed six-foot-three frame. The Los Angeles rapper ascended to the forefront of the game, tallying over 2 billion total streams across platforms to date, earning platinum certifications, and receiving endorsements from The New York Times, XXL,Pitchfork,and Ice Cubeand Kendrick Lamar. 

Upending expectations yet again, his 2020 full-length debut,Find The Beaton Cash Money Records/Cash Money West, cements Bluefaceas a charismatic, calculated, and catchy force of nature unlike anything else in rap music.

"It all comes down to personality," he exclaims. "You've got to embrace who you are and build your own stage. Nobody will bring that to you. You have to create it. That's what separates a star from just a dude making music online. I’m in my own lane."

He affirms this claim with every move. After leaving a football scholarship behind on the East Coast, the “World on Wheels” native introduced himself on the 2018 anthem “Deadlocs.”On its heels, he landed his first BillboardHot 100 smash with the platinum certified “Thotiana.”It all paved the way for a banner 2019. He appeared on the cover of XXLas part of the coveted “Freshman Class”issue and received his first nomination at the BET Awards.

In 2019, Bluefacealso released the fan favorite EP, Dirt Bag, featured a string of bangers, including “Daddy” featuring Rich The Kid[97 million Spotify streams], “Bleed It”[86 million Spotify streams], and “Bussdown”featuring Offset [26 million Spotify streams]. 

Bluefacesteps forward once again on Find the Beat.In 2019 hereleased singles “Close Up”featuring Jeremihand “First Class”featuring Gunna, as teasers before he got presidential on“Obama”featuring DaBaby. Meanwhile, the single “Holy Moly”featuring NLE Choppadelivers a homage to a fellow West Coast institution—the Fridayfilm franchise—as he once again flexes his jubilantly jagged rhymes and knack for a hypnotic hook. As a whole, the album illuminates every side of his dynamic personality.

Bluefaceis able to Find the Beatwith Lil Baby, Stunna 4 Vegas, Polo G, and YBN Nahmir. Alongside Lil Baby, he carries the undeniable hook — “When you rich, everyday it’s the weekend”—on “Weekend”over West Coast keys and a thick bass line. Meanwhile, he links up with Stunna 4 Vegason “The Wire”as slick and show-stopping cadences snake around ominous production and cash register cha-ching bells. Powered by confessional bars, he gets serious on “Murder Rate”featuring Polo G, while “Carne Asada”featuring Ambjaayincorporates sly Latin flavor with finger-snaps and a Mexican-style bounce. Everything culminates on the unabashedly confident “2 Diccs”featuring YBN Nahmirand delivering once last explosion of energy.

Blueface storms his way towards the rap pantheon on Find the Beat.

“If somebody were to make a pancake for the first time, it’s going to have their own original flavor, because they never took any influences from anywhere,” he states. “That’s what my rapping is like. I’m not trying to be like anybody else. On one hand, I’m that old school West Coast, but I’m still ratchet as f**k. I feel like I’m at the beginning of something.”