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ARTIST SPOTLIGHT: Avicii

clock March 27, 2013
ARTIST SPOTLIGHT: Avicii

His government name is Tim Bergling but millions of EDM fans call him Avicii. Born in Stockholm this master of the turntables, producer and remixer got his break while still a teenager (homeboy is still only 23!) and he’s rocked the party (or make that parties) from Ibiza to Sundance. He’s the first DJ to headline NYC’s Radio City Musical Hall and is a global ambassador for the exploding EDM scene. Oh. Avicii is not only nice on the wheels of steel but he models.

Republic- For such a relatively small country Sweden’s produced a whole lot of EDM artists. Is there something in the water?

Avicii -I think we get inspired by each other, the ones who really got me into producing at first were Swedish House Mafia and Eric Prydz and they still give me a lot of inspiration. I hope our work inspires the young Swedish bedroom producers to keep doing what they’re doing.

Republic- You got your start young, how did that all come about?

Avicii- A friend showed me this program where you make your own music and I got hooked instantly. I’ve always had a fascination with making music, but never learned to play an instrument, so to be able to make music without that ability was awesome.

Republic- Are you surprised how big EDM has become?

Avicii- Not really. Once electronic music got its foot in the mainstream, it spread like wildfire. The internet has also helped because it provides a big pathway for all music genres in general.  Radio and TV are not in control anymore. The electronic music world is really on top of its game right now and I think it will only get bigger.

Republic- Where does the name “Avicii” come from?

Avicii- It’s kind of like Dante’s Inferno … it’s the lowest level of hell in Buddhism. A friend of mine told me about it, and it stuck in my head. I was going to make up a name for my MySpace page and I just kind of went for it. I’d tried a couple of other names before, but they were all taken. I kind of ended up with Avicii, and then I got really attached to it.

Republic- Who are some of your musical influences?

Avicii- So many people! Thanks to my father I grew up listening to a lot of Ray Charles and 60’s rock and then my brothers got me into Kiss and what not. When it comes to the electronic music I started listening to a lot of Daft Punk, way before I knew what House music was, and then progressed in to a lot of Steve Angello, Eric Prydz, Axwell, Sebastian Ingrosso, and Laidback Luke. Listening to them taught me so much.

Republic- When did you know you’d made it?

Avicii- I don’t know; that’s a tough question. There have definitely been a lot of highlights in my career so far, but I don’t really feel like I have had much time to relax and take it all in.

Did we mention he models?

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